Chocolate-Making Mast Brothers Are Ready For Sweet RedemptionHow can the most popular craft chocolate in America be so disliked winstrol first cycle chocolate experts? The answer to that question says as much about our changing tastes in chocolate as mast brothers chocolate philadelphia does about the very definition of an chocolxte. On a relatively warm day in December, I ventured into philwdelphia Mast Brothers factory, right behind a tour group. They quickly downed platters of samples: Behind a glass partition, workers wearing Gant sweaters and Wolverine boots mast brothers chocolate philadelphia unbagging, roasting, and grinding cacao beans, then tempering the resulting chocolate into bars.
Against Mast Brothers: Why chocolate experts hate the best-known craft chocolate brand in America.
How can the most popular craft chocolate in America be so disliked by chocolate experts? The answer to that question says as much about our changing tastes in chocolate as it does about the very definition of an expert.
On a relatively warm day in December, I ventured into the Mast Brothers factory, right behind a tour group. They quickly downed platters of samples: Behind a glass partition, workers wearing Gant sweaters and Wolverine boots were unbagging, roasting, and grinding cacao beans, then tempering the resulting chocolate into bars. It was a modern-day, hipster Willy Wonka factory, with all the sense of wonder and delight that the fictional king of candy enjoyed.
When they started making chocolate in , the Mast brothers were among the first bean-to-bar chocolate manufacturers in America. They incorporated in But bean-to-bar makers start with different varieties of raw, high-quality cacao beans to create handmade, artisanal products that are a league above the chocolate most of us grew up eating.
Now there are dozens of bean-to-bar makers in the U. Both Yuh and Lauren Adler, the owner of Seattle-based specialty shop Chocolopolis , commented that some Mast bars have an unpleasant chalky texture. Though Mast is sold at hundreds of independently owned shops and big-name grocery stores around the world, almost every specialty chocolate store refuses to carry the brand: The Meadow , in Portland and New York, was the only spot I could find that both specializes in chocolate and carries Mast bars.
Their absence is noticeable at events and in groups like the Fine Chocolate Industry Association. The community is small and tightly knit, and most people in it have never even spoken to the brothers. Most consumers are not in a good position to distinguish mediocre chocolate from nonmediocre chocolate, having been raised on milk chocolate bars that contain more sugar and vanilla than cacao.
But now shelves burst with high-end dark chocolate bars. For that reason, professional tasters also consider whether a chocolate is well-balanced. Are there off flavors, like that of a No. Or is it a rich chocolate taste with just a hint of, for example, fruitiness or nuttiness?
To be fair, neither do the experts. Amano also turns out astonishingly good bars from all over Central and South America and has won a slew of awards. Patric makes epic single-origin bars as well as interesting combinations like PBJ OMG a dark chocolate with peanut butter. If it is the perspective of an expert that you seek, I encourage you to become that expert. Update, March 16, This article has been updated to clarify that the Mast brothers started making chocolate in , but they incorporated in Courtesy of Mast Brothers Chocolate.
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